The second path to self-worth begins with a real or perceived abundance of support, love, or encouragement in childhood. As the child becomes an adult, he or she is accustomed to being loved, approved of, and validated within the home.
When this person is rejected, it's so completely foreign to them that they may be drawn in to try to prove their worth to this job, friend, or relationship. They cannot understand why they are not loved.
Challenges are: realizing rejection doesn't mean that there's a need to change the self to become acceptable to another, discovering worth that is independent of the agreement or disagreement of others.